selected
work
check out some of my projects
currently working with a small number of clients
Over the Spud
Over the Spud is a food truck that delights its customers with tasty baked potatoes and generous toppings. The business owner asked for a fun, funky vibe for the branding, with a three-dimensional font that works well against a black (blackboard-style) background.
what I helped with
- logo and branding
- menu (online and print version)
- gift card, voucher and loyalty card
- organic social media content for facebook and Instagram (videos and static posts)
- simple free web presence to announce food truck locations, share the menu and contact for event booking
Gesund Leben mit Skaiste
Gesund Leben mit Skaiste offers holistic naturopathic services, products and courses in Austria. Despite being a small business, the breadth and variety of what’s on offer adds a layer of complexity. In addition, the business successfully works across both B2C and B2B, and the owner wanted their marketing output to speak to each audience without losing their distinct and personable voice.
organic social media content (posts, videos)
b2b and b2c newsletter set up and continuous campaigns (avg. opening rate 46%)
paid facebook ads (avg. impressions: avg. click rate X%)
long and short form blog articles, product descriptions, brochure copy and editing, business letters, and more.
basic website and shop maintenance – website remodel pending
Natural Vibes
Natural Vibes is a fast-growing, sustainable independent label selling organic cotton socks, gifts and everyday basics. I’ve been working with the brand since 2022, supporting a wide range of B2C and B2B activities — including communications, social media marketing (copy and content for paid and organic campaigns), product management, and helping to kick-start channels such as newsletters and TikTok in their early stages.
b2c and b2b newsletter in German, English and French
organic social media content (instagram, facebook)and influencer/content creator managment
shop management on b2b platforms (Faire, Ankorstore, Orderchamp), b2b relations development (DACH and FR)
shopify management (product management)
ad copies for meta and google ads, product descriptions, website copy, website translations, copy for product labels and packaging, etc.
Naturheilkundetage 2026
The Naturheilkundetage is a holistic naturopathic health fair in Vorarlberg, Austria, organised by the Austrian Association of Holistic Naturopaths. The organisers wanted an independent website for the event, including the ability to pre-sell tickets. For the accompanying marketing, it was important that all materials were highly consistent and instantly recognisable, so we created a cohesive set of newsletters and social media content to support the event.
event website
newsletter
social media content
copy for brochures, newspaper announcement, internal communications with participants, etc.
VGNÖ
The Austrian Association of Holistic Naturopaths came to me with a wide range of marketing and design needs — from web design and launching their first newsletter to reviving their social media presence and creating virtual products and printables. One of the main challenges was the complexity of their offering: a subscription-based membership programme with directory listings and member accounts, alongside products, courses and events sold through their online shop. In addition, they provide distinct services for member therapists and patient members, which we are currently addressing as part of an ongoing website remodel.
website management and maintenance, incl. online shop and membership management
newsletter
design of printables: letters, labels, membership cards, lanyard
website remodel (in progress)
Athenry Antiques
Athenry Antiques sells antiques and art, and also offers professional appraisals. The owner wanted a functional redesign of their business card that improved legibility and clarity without losing its antique charm, while also including space for handwritten notes to customers. We also created a matching professional letterhead.
business card redesign
business letter
Curious? If you’d like to know more about any of my projects or services, contact me!
What my clients say
Marit, IndigoExtra
“Daniela has written thousands of words of German content for us including blogs, guest posts and promotional content. Her standard of work is exceptional and we have been delighted with it. Daniela also communicates well and delivers content on time. Thank you!”
Datch, KeyCommerce
“Having benefited greatly from working with Daniela, we can sincerely describe her as a consummate professional who has exceeded our expectations for every project. We respect always getting everything delivered on time, and we love the careful thought and attention that goes into what she provides. We can’t recommend her highly enough.”
Ed Z
“Daniela is absolutely one of the top freelancers I have been working with on upwork. She’s always responsive and able to deliver work of the best quality. Her translation and proofreading skill are excellent. Moreover, she often provides me with useful feedback and advice. I enjoy working with her and will strongly recommend her to others who are looking for a reliable German translator. And I will for sure continue cooperating with her.”
Contact me
Interested in working together or picking my brain on how to market your small business?
Email me at darn.content@gmail.com or fill out this form. I will get back to you within 2 business days.
